blog post

4 tips for creating content that converts on your blog

Author image Kelly Mirabella
Kelly Mirabella
August 29, 2022
Content Marketing

Are you looking to increase your blog's conversion rate? If so, you're in luck! In this blog post, we'll be discussing four types of content that tend to convert well on blogs.

First, let's look at what we mean by "conversion." In the context of blogging, conversion typically refers to the number of people who take a desired action after viewing your content. For example, some common actions bloggers hope to see their readers take include subscribing to their email list, clicking through to purchase a product or service, or simply leaving a comment expressing their appreciation.

So, how can you go about writing and sharing content that will increase your blog's conversion rate? Here are four tips:

1. Share helpful tips and tutorials.

One of the best ways to get people to take action is to provide helpful information that teaches them how to do something. Sharing tips and tutorials on your blog can help your readers learn new skills and solve problems. And when they see that you're an authority on the topic, they'll be more likely to trust you and take action when you recommend a product or service.

Having a hard time coming up with tutorial topics? Creating tutorial content ideas can be difficult, but it doesn't have to be. If you're having trouble getting started, here are a few tips to help you out.

  • Start with a topic that you're interested in. This will make it easier to come up with ideas, and you'll be more likely to stick with them.
  • Think about what you want to learn. What are some things that you want to know more about?
  • Browse the internet for inspiration. There are tons of tutorials out there on all sorts of topics. See what other people are doing and get inspired.
  • Consider your audience. What are some things that your readers would want to learn? Create tutorials and tips around content that solves your audience's problems.

2. Share engaging stories.

People are drawn to stories because they offer a glimpse into someone else's life or another world entirely. When you share engaging stories on your blog, you can help your readers connect with your content on a personal level and make them more likely to take action. Plus, storytelling is a great way to capture attention and keep your readers engaged from beginning to end.

Not sure how to incorporate stories into your blog content? Here are a few tips:

  • Share personal anecdotes. If you have a story about how you used a product or service to solve a problem, share it! This can help your readers see how your products or services can benefit them.
  • Talk about your company's history. What's the story behind your business? Why did you start it? What are your company's values?
  • Use case studies. Case studies are a great way to show how your products or services have helped other people achieve their goals.

3. Share valuable insights.

If you want your readers to trust you and take action based on your recommendations, then it's important that you offer them valuable insights. When you share insights on your blog, you're providing your readers with valuable information they can't find anywhere else.

Providing this valuable information helps establish you as an authority in your field and makes them more likely to trust what you say. As a result, they'll be more likely to take action when you recommend a product or service.

Not sure how to share insights on your blog? Here are a few tips:

  • Curate data and statistics. Find data and statistics that support your claims and share them on your blog. Just make sure that you're sharing accurate information from reliable sources.
  • Interviews and expert opinions. Another great way to share valuable insights is to interview experts in your field or get their opinion on a specific topic. This can help you provide your readers with different perspectives on an issue.
  • Product reviews. To recommend a product, you must offer an in-depth review covering all the features and benefits. This will help your readers understand why you're recommending the product and whether or not it's right for them.

4. Share original content.

One of the best things you can do for your blog is to share original content. When you create fresh content relevant to your audience, you'll help keep them engaged and coming back for more. And when they see that you're the only source of information for a particular topic, they'll be more likely to trust you and take action accordingly.

Not sure how to create original content? Here are a few ideas:

  • Share your own research. Did you recently conduct a study or survey? Share your findings on your blog.
  • Create infographics. People love visual information, so consider creating an infographic to accompany your blog post.
  • Include video content. Videos are a great way to add another dimension to your blog post. For example, you could create a video tutorial or include a vlog alongside your written content.
  • Write about a topic you are an expert on. Showcase your knowledge and expertise by writing about a topic you're an expert on. This will help establish you as an authority in your field and make people more likely to trust your recommendations.
  • Write about topics you are passionate about. When you're passionate about a topic, it shows in your writing. This can make your content more engaging and encourage people to take action.

Creating content that converts is essential for any blog. You can encourage your readers to take action based on your recommendations by sharing valuable insights, original content, and stories. When you're creating content, make sure to keep these tips in mind to help increase your chances of conversion.

Want to learn even more? Check out our free guide to creating sharable content.