blog post

5 types of content that convert on Instagram

Author image Kelly Mirabella
Kelly Mirabella
August 24, 2022
Content Marketing

When it comes to social media marketing, Instagram is one of the most popular platforms. To be successful on Instagram, you need to create content that converts.

Make sure your posts are high-quality and visually appealing. If your posts are ugly or poorly written, people will not be interested in following you. One way to create high-quality content is by using engaging images and videos. You can create your own content or find interesting content from other sources and share it with your followers.

Here are five types of content that tend to be popular on Instagram and that can help you to attract new followers and convert them into customers:

1. Images of your products

Images of your products are a great way to showcase what you have to offer. They allow people to get a closer look at your products and can help to generate interest in what you have to offer. If you share photos of your products, try to do more lifestyle shots showing your products used in everyday life. This can help to create a more personal connection with your followers. Stock photos of your products are not going to cut it on Instagram.

2. User-generated content (UGC)

User-generated content, or UGC, is content created by people who are not affiliated with your brand. This type of content can be compelling. You must get permission from the person who made the content before you share it. When you share UGC, credit the creator in the caption.

3. Posts that show behind-the-scenes action

People love seeing behind-the-scenes action. It helps them to feel more connected to your brand and allows them to see the people behind the scenes. Stories are a great place to share the behind-the-scenes; you can even use them to give people a sneak peek of new products or services. This type of content can be anything from photos of your team at work to videos of your products in action.

4. How-to posts

How-to posts are a great way to show your followers that you are an expert in your field. People love learning new things, so if you can share some valuable tips and tricks with your followers, they will be more likely to stick around. How-to content works well in Reels, videos, and carousel posts.

5. Inspirational quotes or messages

Inspirational quotes or messages can be a great way to connect with followers on an emotional level. They also help to convey the values and mission of your company succinctly. Make sure you choose images and quotes that are on brand and that align with your company’s message.

When you create content for Instagram, always keep your audience in mind. What type of content are they most likely to engage with on Instagram? What would add value to their day? If you can answer these questions, you’ll be well on creating content that converts on Instagram.