blog post

Create content that converts on Facebook

Author image Kelly Mirabella
Kelly Mirabella
August 25, 2022
Content Marketing

Creating content that converts on Facebook can be a challenge. However, if you know what type of content works best and what tools to use, you can create posts that get results.

One type of content that converts well on Facebook is images. Images should be eye-catching and draw attention to your post. They make it easy for people to share your content with their friends. To create an effective image post, use a tool like Canva to create a custom graphic.

Custom images made specifically for your brand or content will work far better than generic stock images. You can hire a professional photographer to shoot custom brand images, hire a designer, or even try your hand at ai generated art.

If you do want to explore ai generated art check out tools like NightCafe or Jasper's beta art Generator. Remember, images are key to ensuring they are eye-catching and relevant to your brand. Ai-generated art can fit the bill if you do them right.

Another type of content that works well on Facebook is video. People love watching videos and are likelier to share them with their friends. To create an effective video post, use a tool like Luman 5 to create a custom video from your blog content, or film your own videos and use tools like Inshot or Descript to edit.

Custom videos are more engaging and interesting than generic stock videos. Plus, you can include your branding, contact information, and website URL in the video. This is a great way to get more exposure for your business.

If you want to explore using video on Facebook but don't want to create your own, you can also use tools like Canva to create video ads. Canva is a great tool because it's easy to use, and you can create videos specific to your brand.

Speaking of video, live video works very well on Facebook. People are interested in seeing live footage, and it's a great way to connect with your audience in real-time. To create an effective live video post, use a tool like Streamyard or ecamm to stream live video from your computer or phone.

It's also important to keep in mind the way that Facebook is used. The platform is often used for browsing and discovery, so make sure that your posts are eye-catching and easy to scan. And don't forget to use call-to-action buttons (like "Learn More") to drive conversions.

Here are five tips for creating content that is thumb-stopping:

1. Eye-catching visuals are key. Add photos, videos, and infographics to your posts to make them more engaging.

2. Keep your posts brief and to the point. People tend to scan Facebook posts quickly, so make sure your points are easy to understand at a glance.

3. Use numbered or bulleted lists to organize your thoughts and make your points easy to follow.

4. Break up long blocks of text with headings and subheadings to help readers scan for the information they're interested in.

5. Use strong calls to action to encourage readers to take action after reading your post.

By following these tips, you can create content that is more likely to stop users in their tracks and get them to take action. Experiment with different types of content and see what works best for your business. And don't forget to keep an eye on your analytics so that you can see how your content is performing and make necessary adjustments.