blog post

Creating a brand strategy

Author image Kelly Mirabella
Kelly Mirabella
August 15, 2022

Do you know what your brand stands for? More importantly, do your customers know what your brand stands for? If not, it's time to build a brand strategy. A strong brand strategy will help you stay on message and make sure your customers know what you're all about. Not sure where to start? Don't worry - we've got you covered. In this blog post, we'll walk you through the steps of building a successful brand strategy. Let's get started!

When it comes to brand strategy, the first step is always the same: get clear on your values. That may sound easy, but it's actually harder than it looks. After all, values are more than just a list of words that describe what you believe in. They're the guiding principles that inform everything you do, from the product you make to the way you treat your employees. So before you can start crafting an effective brand strategy, you need to take some time to really think about what your values are and what they mean to you. Once you have a firm understanding of your values, you'll be in a much better position to create a brand strategy that aligns with them.

The second step is to define your target audience. This may seem like a no-brainer, but it's actually one of the most important steps in creating a brand strategy. After all, your values won't mean much if you're not speaking to the right people. So take some time to think about who your ideal customer is and what they're looking for. Once you have a good understanding of your target audience, you'll be able to create a brand strategy that resonates with them.

The third step is to establish your key messages. This is where you start to get into the nitty-gritty of what your brand stands for and what you want your customers to know about you. What are the three or four key messages you want to communicate? Keep in mind that your key messages should be consistent with your values and aligned with your target audience. Once you have your key messages nailed down, you'll be well on your way to creating a brand strategy that works.

The fourth step is to create a visual identity. This is the part of your brand strategy that will be most visible to your customers, so it's important to get it right. Your visual identity should be based on your key messages and values, and it should be consistent across all of your marketing materials. If you're not sure where to start, consider working with a professional designer to create a logo and visual style guide that you can use going forward.

The fifth and final step is to put your brand strategy into action. This means creating a plan for how you're going to communicate your key messages and values to your target audience. What channels are you going to use? How often are you going to communicate? What tone will you use? Answering these questions will help you create a brand strategy that you can actually execute.

Creating a brand strategy may seem like a lot of work, but it's actually relatively simple if you break it down into steps. By following the process outlined above, you'll be well on your way to establishing a strong and successful brand.