blog post

How to create a content calendar

Author image Kelly Mirabella
Kelly Mirabella
July 13, 2022
Content Marketing

If you're a blogger, you know just how important content is for your blog posts. Without helpful and interesting content to read and share, no one will stick around and it's unlikely that anyone will find your site. One of the most effective ways to keep your blog thriving is to create a thorough content calendar.

A content calendar helps you plan your blog content in advance. Not only does this make it easier to come up with ideas when you're writing, but it also makes sure that even if you get sick or busy, your blog posts will still go up on schedule.

Define your goal

The first step in creating a content calendar is to establish why you're creating one in the first place. Why do you want to plan your content in advance? What goal are you trying to achieve?

For example, maybe you want to come up with ideas for at least one blog post per week so that your site stays active and people can always find helpful information on your site when they visit. Or maybe you're planning a special event like giveaways or promotion, and you want to make sure everyone knows about it ahead of time.

Once you know why you're creating your calendar, define some specific goals for what you'll accomplish with this content plan.

Decide on content types and audiences

Next, think about the various kinds of blog posts you usually write and how your content could appeal to different audiences. If you want a strong following of regular readers, you want to make sure that each month includes posts that cover a variety of topics and are appealing to people with different interests.

If your goal for this calendar is to attract new visitors or customers, then you'll also need to decide the types of content that will appeal to them. Once you know your goal for this calendar and the types of content you want to post, it's easier to come up with targeted topics for each week or month.

Brainstorm topics for each week or month

Now that you have a better idea of why you're creating this content plan and what kinds of content you want to include, it's time to brainstorm specific topics for each week or month.

When coming up with topics that will appeal to different audiences, don't just think about the content itself—also consider where the posts will be published and how you'll promote them. For example, if your audience is mostly made up of people who work from home, then you might want to create blog posts that are designed especially for people who work from home.

Create a template for similar posts

If you're writing about the same topic over and over again or if your goal is simply to cover several different topics each month, consider creating a template of sorts. This will help ensure that all of your posts on the same topic look similar and that you're catering to your specific audience.

Set up an editorial calendar

The final step in creating a content calendar is to set up a system for actually using it. One easy solution is to divide your content plan into weekly or monthly sections and then attach your template, if needed. If you have a blog planner like the ones available here, you can also add your content ideas to that.

No matter how you do it, it's important to leave room on your calendar or in your planner for adding and editing topics as they come up so you don't miss anything. It's also helpful to set reminders for yourself on a weekly basis so you have a reminder to think about new topics and write posts for your blog.

That's it! Creating a content calendar is a simple way to make sure you have plenty of fresh, relevant content on your blog all year round. Use this article as a guide when you're brainstorming ideas each month or week, and be sure to post regularly so your blog stays active. Thanks for reading!

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