blog post

How to create content that converts on LinkedIn

Author image Kelly Mirabella
Kelly Mirabella
August 26, 2022
Content Marketing

LinkedIn is a powerful platform for business professionals, and with the right content, you can use it to drive leads and conversions. This article will share tips for creating content that converts on LinkedIn. Plus, we'll provide resources to help you get started.

Know your audience

The first step in creating effective LinkedIn content is understanding your target audience. Who are you trying to reach? What are their needs and interests? Once you know your target audience, you can tailor your content to speak directly to them.

If you're not sure who your target audience is, a few resources can help. First, take a look at your current LinkedIn followers. Who are they? What do they do? What industries do they work in? You can also use LinkedIn's Audience Insights tool to get demographic information about your target audience, including their age, gender, job title, and company size.

Once you understand your target audience better, you can start creating content that speaks to them directly. Include information about your products or services, industry news, and networking opportunities. And don't forget to promote your content through LinkedIn's paid advertising options.

By targeting the right audience and creating compelling content, you can use LinkedIn to reach more business professionals and grow your business.

Choose the right format

LinkedIn is a platform for business professionals, so your content should be geared towards that audience. That means avoiding memes and listicles and focusing on business trends, best practices, and thought leadership.

Some of the most popular content formats on LinkedIn include:

Articles: These can be long-form or shorter pieces, but they should be informative and well-written.

Videos: Videos are a great way to engage your audience and show off your personality. Keep them under two minutes for the best results.

Infographics: People love visuals, so infographics are a great way to communicate information quickly and effectively.

Slideshows: Slideshows are another visual format that can be used to share data, statistics, and other information.

Provide valuable insights

One of the best ways to create content that converts on LinkedIn is to provide valuable insights that people can apply in their businesses. Offer tips, tools, and resources to help your readers improve their skills and grow their businesses.

To make your content even more valuable, share case studies and stories about how you've helped others achieve success. This will show your audience that you're an expert in your field and can help them overcome challenges.

Be consistent

To build trust and credibility with your audience, you must be consistent with your content publishing schedule. Publish articles regularly, and make sure the quality of your content remains high.

If you're struggling to be consistent, try using a content calendar to plan and schedule your posts in advance. This will help you stay on track and ensure that your audience always has fresh, valuable content to consume.

Use relevant keywords

When creating content for LinkedIn, be sure to use relevant keywords throughout your titles and descriptions. This will help people searching for information related to your business find your content more easily.

You can use Surfer SEO to find popular keywords in your industry. Just enter a seed keyword, and the tool will generate a list of related keywords you can use in your content.

By following these tips, you can create content that converts on LinkedIn. By targeting the right audience and providing valuable insights, you can build trust and credibility with your readers, grow your business, and achieve your marketing goals.