blog post

Tips for creating engaging email marketing content

Author image Kelly Mirabella
Kelly Mirabella
July 8, 2022
Content Marketing

Email marketing can be a great way to connect with your customers and keep them updated on your products or services. However, if your content isn’t engaging, your readers will quickly lose interest. Here are some tips for creating content that will keep your readers interested:

Keep your content short and to the point

When it comes to content, less is often more. Studies have shown that people are more likely to engage with content that is shorter and to the point. This is because people have shorter attention spans and are more likely to lose interest in longer pieces of content. Therefore, if you want people to engage with your content, it is important to keep it short and sweet.

This doesn't mean that all of your content has to be short, but try to focus on quality over quantity. That way, you can ensure that people are actually reading and engaging with your content, rather than just scrolling past it.

Write interesting subject lines

Your subject line is often the first thing people will see when they open your email, so it is important to make it interesting. A good subject line should be brief, attention-grabbing, and relevant to the rest of your content. Have you ever noticed how some subject lines just make you want to click? They're intriguing, funny, or relevant to something you're interested in. And then there are the others - the ones that make you snooze. If you're looking to improve your open rates, writing interesting subject lines is a great place to start. But what makes a subject line truly captivating? Here are a few tips:

  1. Be clear and concise: A subject line that's too long or vague is likely to get lost in the shuffle. Keep it brief and to the point.
  2. Make it relevant: Your subject line should be relevant to the main content of your email. This will help pique your recipients' interest and ensure that they open your message.
  3. Use keywords wisely: Keywords can be a great way to catch someone's attention, but use them sparingly. Overuse of keywords can come across as spammy and turn people off from reading your email altogether.
  4. Be creative: coming up with a unique and interesting angle for your email will help it stand out in a crowded inbox. Think outside the box - get personal, be funny, or tap into current trends.

Personalize your content whenever possible

People are more likely to engage with content that feels personalized. This could mean adding the recipient's name in the subject line or body of the email or tailoring the content to match their interests. For example, if you know that someone is interested in a certain product, you could send them an email with information about that product.

You can also personalize your content by segmenting your audience. This means breaking your subscribers up into groups based on factors like their location, age, or interests. Then, you can send each group content that is relevant to them. This ensures that people are only receiving content that they're interested in, which makes them more likely to engage with it.

Use images and videos to drive home your point

Images and videos are a great way to add visual interest to your content and help drive home your point. People are more likely to engage with content that contains images or videos, so including them in your emails is a great way to improve your open and click-through rates. Just make sure that the images and videos you use are relevant to your content and add value to your readers.

While images and videos can be a great way to add visual interest to your content, it's important not to overdo it. Too many images or videos can make your email feel cluttered and overwhelming, which is likely to turn people off. Use them sparingly and make sure they are relevant to your content. That way, you can ensure that they're actually adding value to your email instead of just taking up space.

Make sure your content is relevant to your audience

It's important to make sure that your content is relevant to your audience. This means understanding who they are and what they're interested in. Once you know this, you can create content that is specifically tailored to them. This will make it more likely that they will engage with your email and even share it with others.

To find out what your audience is interested in, you can do some research or simply ask them directly. One way to collect this information is through surveys or polls. You can also look at your website's analytics to see what kind of content is most popular with your readers. Once you have a good understanding of what your audience wants, you can start creating content that will resonate with them.

Test, test, test!

The only way to know for sure what works and what doesn't is to test it out. Try different types of content and see how your audience responds. You can also experiment with different subject lines, send times, or even the length of your emails. The key is to find what works best for you and your audience. Then, you can use that information to create more successful email marketing campaigns in the future.

Email marketing is a great way to connect with your audience and promote your business. By following these tips, you can create content that is engaging, relevant, and sure to get noticed. So what are you waiting for? Start creating email marketing content that will help your business succeed!