Kelly Noble Mirabella built a Facebook Messenger chatbot for Australian business coach Kerwin Rae to qualify leads and book sales calls for his high-ticket program, Nail It & Scale It. In two weeks, the bot generated 142 leads, booked 46 sales calls and helped bring in $61,491 in revenue, all from an organic campaign. That was with the rule-based chatbot tools of 2020. Today's AI automations can do far more.
High-ticket programs are hard to sell. A $4,000 program means a longer sales cycle, more personal attention and a lot of time spent before anyone says yes.
In the past, Kerwin's team generated leads, followed up by email, chased people into phone calls and pre-qualified each one by hand. It was slow, and a lot of the sales team's time went to people who were never going to buy.
The goal: fill the sales calendar with qualified buyers, without adding hours to the sales team's week.
The bot did the qualifying so the sales team only talked to people ready to buy. An organic comment campaign on Facebook brought people into Messenger, and the bot took it from there.
Every answer was saved to the lead's profile, so the sales team walked into each call already knowing the person's goals, location and commitment level.
In two weeks, with no ad spend on the bot campaign, the numbers were:
That revenue equals about 15 enrollments at the program's $4,000 starting price. Kerwin's team was happy enough with the results to plan the same system for future programs.
This bot ran on buttons and preset questions. If it worked this well in 2020, imagine the same campaign with today's AI automations.
The strategy stays the same: qualify, segment, capture and book. AI just does it faster, on more channels, and in a way that feels like talking to a real person.
It doesn't close the sale. It does the qualifying and booking so your sales team only talks to serious buyers. Kerwin Rae's bot booked 46 sales calls from 142 leads in two weeks.
A classic chatbot follows buttons and set paths. An AI automation understands what people type, answers in your voice, and connects to your calendar, CRM and email.
No. This campaign was organic. A comment-to-Messenger campaign brought people into the bot.
Builds start at $1,200 for a basic automation and go up to about $5,000 for larger projects with integrations. See services.
