Our client is a family-owned custom pool and spa builder in the North Dallas suburbs. Stellar Media Marketing has run its social media since February 2025 as its fractional social media director, managing five channels and building a content system around the company's owner. The result: 189K views and 53 leads in 15 months, with Facebook views up 562%, and a client who renewed for another full year in May 2026.
A custom pool is one of the biggest purchases a family makes, with builds starting around $75,000. Homeowners in North Texas don't pick a builder from one ad. They watch, compare and look for proof that a builder is trustworthy long before they ask for a quote.
The company had the proof: more than 20 years of experience, owners who live in the community they build in, and finished backyards that speak for themselves. What it didn't have was a consistent way to show it. Its Facebook, Instagram and YouTube pages existed, but nothing was being posted. There was no TikTok account and no active Google Business Profile, so homeowners searching for a builder found little proof that the company was busy, local and trusted.
The goal was clear: turn the company's work and its owner into a steady, trusted presence that keeps the company top of mind until homeowners are ready to build.
Kelly built one system across five channels, with the owner as the trusted guide and the homeowner as the hero of every story.
Over the first 15 months (through April 2026), the client published 650 pieces of content, reached 189K views and turned social into a lead source: 53 leads from Meta.
Their projects average $70K to $100K. If just 3 to 5 of those 53 leads build, that's $210K to $500K in pool projects. The 43 paid leads came from $2,480 in total ad spend, about $58 per lead.
The client renewed for another full year in May 2026, running through May 2027.
They own the whole social presence: strategy, content, posting, community management, local search and reporting. For this client, that covers five channels with one point of contact and no agency handoffs.
People research a custom pool for months before they call. Consistent content builds trust over that window, which is why this client committed to a second full year. In its first 15 months, this client's social generated 53 leads.
Yes. Planned shoot days with the owner on camera, plus photos of every finished build, give the team months of Reels, carousels and project posts.
Yes. This client is in North Texas, and Stellar Media Marketing works with home service and outdoor living brands across the country.
