The Prosper Baseball and Softball Association (PBSA) is a volunteer-run youth league in Prosper, Texas, serving more than 1,200 young athletes. From June 2025 to June 2026, Kelly Noble Mirabella served as its Director of Marketing and Communications, running Facebook, Instagram and family email and building a sponsorship program to fund a $100K turf project. With zero ad spend, PBSA's Facebook following grew 52%, about 17 times the nonprofit average, a brand-new Instagram grew 13x, the league earned more than 810,000 impressions, and Kelly helped raise $9,500 in sponsorships.
Like most youth leagues, PBSA runs on volunteers. Families needed clear, timely updates on registration, assessments, drafts and schedules, and the league needed money for a big goal: a $100K turf fund for field upgrades.
For at least two years before Kelly stepped in, PBSA had no active marketing at all: no regular posting, no Instagram account and no sponsor program.
Bringing a dead page back to life is harder than starting fresh. After two years of silence, Facebook barely showed PBSA's posts to anyone, and many followers had tuned out or forgotten the page existed. Every post had to earn its reach back from close to zero. In June 2025, PBSA's Facebook page was getting under 34,000 impressions a month, and there was no Instagram at all.
The goal: turn PBSA's social media and email into a real community channel that keeps families informed and gives local businesses a reason to invest.
Kelly treated a volunteer role like a client engagement: a plan, a weekly system and finished, ready-to-post work.
In 13 months, PBSA went from two years of silence to a two-platform community channel, all organic, with $0 spent on ads.
Monthly impressions climbed from about 37,000 in June 2025 to more than 157,000 in May 2026, the start of spring playoffs and All-Star season. That's a 327% jump.
PBSA engagement rates use Rival IQ's method: average engagements per post divided by average followers.
A lot more than average. In 13 months, PBSA's Facebook following grew 52%, compared with a 3% nonprofit average, and a brand-new Instagram grew from 43 to 571 followers, with no ad spend.
Yes, but it takes consistency. PBSA's Facebook page had been silent for two years. With steady posting built around players, teams and community moments, monthly impressions grew from about 37,000 to more than 157,000 within a year.
Give businesses clear packages with real deliverables, from a $250 supporter listing to a $5,000 field-naming sponsorship, and show them the audience in numbers. PBSA's pitch led with 1,200+ athletes, a 2,500-person email list and its monthly Facebook reach, and raised $9,500.
Promote them like a client. PBSA sponsors got branded emails, Instagram Story series and drill tip cards, not just a logo on a banner.
Yes. A simple system, batching content once a week and documenting everything, kept PBSA consistent and made it easy to hand the role to the next volunteer.
